Protecting the people who build, serve, and sustain our nation
An advocacy project led by Miss Morocco 2026, dedicated to mental health, safety, and dignity at work.
Meet Miss Morocco 2025
Chirihan Chergui is Miss Morocco 2025, an entrepreneur in the field of occupational health and workplace prevention, and a committed advocate for mental health and safety at work.
Trained as an engineer, Chirihan built her career at the crossroads of science, human impact, and social responsibility. Her professional path led her to found CompanionCare, an innovative solution dedicated to improving mental well-being, preventing burnout, and reducing workplace risks. Her work has been recognized in professional ecosystems, notably through conferences and interventions at major events such as Preventica, where her approach to prevention and workplace health has been highlighted.
Beyond entrepreneurship, Chirihan embodies a strong and engaged vision of female leadership. Actively involved in associations such as Elles Bougent, she supports initiatives that encourage women to pursue careers in engineering, technology, and leadership. Through mentoring, public speaking, and advocacy, she contributes to empowering women to take their place in sectors where they remain underrepresented.
Her advocacy is rooted in action. Through education, training, and accessible prevention tools, Chirihan works to transform how organizations and individuals approach health at work, shifting from reaction to prevention, from silence to dialogue.
This advocacy project reflects her vision of what it means to be a Miss today:
a woman of purpose, intellect, resilience, and impact, capable of representing her country with credibility, compassion, and leadership on the international stage.
As a Moroccan woman, model, and keynote speaker, Chirihan uses visibility as a responsibility. She regularly leads charitable workshops, awareness sessions, and public conferences focused on mental health, quality of life at work, and accident prevention, helping to democratize these critical topics across diverse audiences.
Our Objective
To make workplace mental health and accident prevention accessible, visible, and actionable across Morocco with a special focus on high-risk sectors.
Why It Matters
Workplace accidents and mental health disorders are not isolated issues. They affect families, communities, and the social fabric of our country.
The construction and public works sector (BTP) is among the most exposed to:
- Physical accidents
- Chronic stress and fatigue
- Psychosocial risks
- Burnout and long-term health consequences
According to international standards, prevention is most effective when it combines education, organizational culture, and early awareness rather than reactive measures alone.
A National Momentum
Morocco is actively advancing on these topics. Under the Horizon 2030 vision led by His Majesty King Mohammed VI, mental health and social protection have become national priorities. This advocacy project aligns fully with that momentum by translating strategy into concrete action on the ground.
Morocco is actively advancing on issues related to mental health, social protection, and workplace safety. Under the Horizon 2030 vision led by His Majesty King Mohammed VI, human capital, well-being, and dignity at work have become strategic national priorities.
This momentum is further reinforced by Morocco's role on the international stage. The country has recently hosted major sporting events such as the Africa Cup of Nations (AFCON) and is preparing to co-host the FIFA World Cup 2030. These global events are driving unprecedented investment in infrastructure, construction, public works, logistics, and services — sectors where occupational risks, physical strain, and mental pressure are particularly high.
The rapid development of large-scale projects in the construction and public works (BTP) sector creates both opportunity and responsibility. While these initiatives showcase Morocco's ambition and excellence, they also highlight the urgent need to strengthen prevention, mental health awareness, and safety culture for the workers who make these achievements possible.
This advocacy project aligns fully with this national and international momentum. By translating long-term strategic vision into concrete, accessible prevention actions on the ground, it aims to ensure that Morocco's growth, visibility, and success are built not only on performance, but also on protection, care, and human sustainability.
THE ADVOCACY PROGRAM
The People Behind Progress
The Three Pillars
Prevent Before Harm
Raising awareness before stress, burnout, or accidents occur.
- Educational workshops on mental health, fatigue, stress, and safety
- Short, accessible training sessions adapted to workers and managers
- Clear messages on recognizing early warning signs
Detect Early
Helping individuals and teams recognize risks before they escalate.
- Awareness tools to identify psychosocial risk signals
- Practical guidance on "what to do" and "where to seek help"
- Destigmatizing mental health conversations in the workplace
Support and Recover
Accompanying individuals after incidents or periods of vulnerability.
- Post-incident awareness sessions
- Reintegration and resilience workshops
- Human-centered approaches focused on dignity and respect
DEPLOYMENT & IMPACT
How the Program Is Deployed
This is a large-scale advocacy initiative.
The program is deployed through:
- On-site workshops across regions and sectors
- Open access online learning platform dedicated to prevention and mental health
- Manager-focused training to encourage responsible leadership
- Public conferences and awareness events
The initiative is funded by committed sponsors and partners, enabling free or low-cost access to prevention resources for workers and organizations.
Measuring Impact
While advocacy impact evolves over time, prevention programs typically contribute to:
- Increased awareness and participation rates
- Improved understanding of mental health and safety issues
- Greater willingness to speak up and seek help
- Reduction in preventable incidents and risky behaviors over time
- Stronger safety and care culture within organizations
Public reports and recommendations will be shared regularly to ensure transparency and continuous improvement.
FRAMEWORKS & REFERENCES
This project is aligned with internationally recognized standards and national frameworks, including:
- World Health Organization (WHO): Mental Health at Work Guidelines
- International Labour Organization (ILO): Occupational Safety and Health frameworks
- Moroccan national strategies on health, social protection, and prevention
- Best practices in psychosocial risk prevention and workplace well-being
These references ensure scientific rigor, ethical responsibility, and cultural relevance.
TOOLBOX & RESOURCES
What We Provide
- Free educational materials on mental health and accident prevention
- Practical guides for workers and managers
- Awareness videos and digital learning content
- Public conferences and recorded talks
Multimedia Resources
This platform also features educational videos, including content from CompanionCare's Platform, addressing:
- Mental health awareness
- Burnout prevention
- Workplace well-being strategies
PARTNERS & CONTACT
Our Partners & Sponsors
This initiative exists thanks to sponsors, institutions, and organizations committed to:
- Human dignity at work
- Prevention and social responsibility
- Sustainable impact for Moroccan workers
Join our Sponsors and partners
Become a sponsor. Support the initiative. Partner with us.
The People Behind Progress